What Is On-Page Optimization And How It Works

On-page optimization

On-page optimization is also called on-site optimization, we are following the guidelines of all search engines when doing on-page optimization, and we do not do anything that is against this guideline. According to Google’s latest algorithm Panda 4, the role of on-page optimization has grown to 35%.

This lets you know how important on-page optimization is.

  • On-page optimization techniques
  • Keyword Analysis
  • Competition Website Analysis
  • Tag Optimization
  • URL
  • Favicon
  • Canonicalization Installation
  • Web speed optimization
  • CSS & JavaScript Optimization
  • Optimization of Non-Index Able Attribute

Now let’s talk briefly on each technique so that you can know about them

Keyword Analysis

As for keywords, we know that whatever a user types in a search engine to search, they are called words.

In Keyword Analysis we look at which keywords we want to add to our website or how we add keywords to our website, so that our website can move forward, or how we add our keywords to our website. Make sure your website ranks well in search engines.

Competition Website Analysis

Suppose my word is Indian Fashion but obviously. Many websites are using this keyword, not just mine, and maybe they are above our website in search engines. So we analyze all these websites and test them in every way. Their flaws highlight their strengths. We apply the good things of these websites to our website, such as what we see, what words they are using, what we have left, etc.

Tag Optimization

In this Tag Optimization, we do Tag Optimization of Edge HTML tags. In these Edge HTML tags, we use our own keywords. Because search engines give some importance to tags, such as bold tags or heading tags, etc. They can also play a role in boosting the rankings a little bit. This includes Meta tags, keywords, titles, language, descriptions, reverse tags, bold tags, heading tags, all of which we optimize in a way that has a positive effect on our website rankings.


The URL here refers to your main website and then its internal pages. Here we have to see how our URLs should look. How long should they be? Can we use our own keywords in these URLs and how to benefit from them, etc.?


When you open any website in the browser bar, you will see a small Favicon with this bar. Each website has its own unique Favicon, which becomes its identity.

Canonicalization Installation

This means that your site should be redirected to the same URL. If your website is not open on two different URLs, then your website’s search engine crawlers may consider your website as two different sites and consider one as a duplicate.

Web speed optimization And CSS & JavaScript Optimization

If our website is taking too long to load, the user will not stay on our site for long. In addition, the search engine crawler spider will also face difficulties and they will take it in a negative way. So we have to check that the speed of the website is up to the standards of search engines and also if the user comes to our site. And the sooner the website shuts down, the higher the bounce rate which affects the ranking of our website. Let us see if our website does not use JavaScript and CSS files, which are consuming more space or memory, and continue to reduce the speed of our website. And if that happens, we will optimize their files so that they use less memory and take less time to load.

Optimization of Non-Index Able Attribute

Search engines can read mostly text or written words. They can’t read images, videos, e-frames, etc., so what should be done so that search engines can read all these things, what changes should be made in images, videos, e-frames, etc. For this, we use different methods, which we use alt tags for images.

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